The FitKit
Story
A fitness and wellness platform connecting people to 4,000+ activities across 5 countries, all through one profile.
Movement should be simple, flexible and everywhere
For years, fitness and wellness were fragmented - one gym, one routine, no room for changing needs or schedules. We built FitKit around flexibility, choice and real behavior instead.
- Users are not limited to one option
- Companies can offer meaningful wellness benefits
- Providers can reach new audiences and fill unused capacity
From One City to a Regional Wellness Platform
FitKit was established in North Macedonia in 2017. What started as a local idea grew into a regional platform used by thousands of people every month - expanding into Greece in 2023, then Serbia, Slovenia and Bulgaria in 2025.
FitKit was founded in Skopje by Josif Damjanov as North Macedonia's first all-in-one fitness membership app.
- FitKit founded in Skopje.
- First gyms & fitness studios joined.
- First company partnerships.
- Spa & massage categories added.
- Expanded across North Macedonia.
- Credit system introduced.
- Team expansion.
- S, M, L & XL subscriptions launched.
- Online programs launched during COVID-19.
- First 2,000 users.
- E-commerce Award recognition.
- Complete app & backend rebuild.
- Mental health category added.
FitKit evolved beyond fitness into a complete wellness platform.
- 300+ activities available.
- 70 company partners reached.
- 2nd place at E-commerce Awards.
- Expansion into Greece.
- First international team members.
- Fit Rewards launched.
- 4 new wellness categories added (beauty, kids, charity, recovery).
- Regional expansion: Serbia, Slovenia & Bulgaria.
- WellKit podcast launched.
Employees could use FitKit seamlessly while traveling and working across the region.
- Cross-country app usage introduced.
- Regional E-commerce recognition for global expansion.
FitKit in Numbers
The Team Behind FitKit
Built by a team that combines experience in technology, wellness and business - and we're users ourselves. We understand the challenges of staying active and finding balance, and that perspective shapes everything we build.
Building the Future of Wellness
We keep expanding our network of partners, activities and corporate wellness programs to help more people live healthier, more active lives. Our focus isn't only growth - it's this:
Flexible
Wellness that adapts to your schedule, budget and routine - not the other way around.
Connected
One ecosystem linking people, companies and wellness partners across the region.
Relevant
Built around how people actually live and move today, not a one-size-fits-all routine.
Come build with us
We're always looking for people who care about fitness, wellness and building great products. Reach out. We'd love to hear from you.
Get in touch