Cookie Policy for our Website and Application
(“Cookie Policy”)
I. Introduction
When you visit and interact with our website, services, application, messaging tools, or other tools, we or our authorized service providers may use cookies, web beacons, and other similar technologies to store data about you and your activities on or through our websites, services, applications, and tools (such as the pages you visit, the links you click, and other actions you take on our platforms and services, including within our promotional and email content).
This Cookie Policy for our websites and applications (hereinafter referred to as the “Cookie Policy”) is intended to inform you about these technologies and how we use them.
Our cookies and similar technologies serve different purposes. Some are used to improve the operation and functionality of our platforms and tools to provide visitors with a seamless, fast, and secure experience. We may also use such technologies for promotional purposes in order to provide visitors with a personalized experience.
Where possible, security measures are in place to prevent unauthorized access to our cookies and similar tracking technologies. A unique identifier ensures that only we and our authorized service providers have access to data stored through cookies.
You have the right to block, delete, or disable these technologies if your device allows it. You can manage the cookies used in relation to you and your cookie preferences through your browser settings or your device settings. See below in this Cookie Policy for information on how to adjust your cookie settings and preferences.
II. What are cookies and similar tracking technologies?
Cookies and similar tracking technologies are small data files placed on your computer, tablet, mobile phone, or other device (collectively referred to as a “device”) that allow us to record and store certain information when you visit or interact with our websites, services, applications, messaging tools, or other tools, and to recognize you across devices.
Cookies are small text files (usually consisting of letters and numbers) placed in your browser memory or on your device when you visit a website or view a message. Cookies allow the website to recognize a specific device or browser. Cookies can be disabled or deleted via the “Cookie Preferences” settings available in each browser. Preferences must be adjusted separately for each browser you use.
Web beacons are small graphic images (also known as “pixel tags” or “clear GIFs”) that may be included on our websites, services, applications, messages, and tools, and typically work together with cookies to identify our visitors and track their behavior.
Similar technologies store data in your browser or device using locally shared objects and local databases (such as Flash cookies and HTML5 cookies). These technologies may operate across your browsers; however, we do not use them to store data for the purpose of delivering targeted promotions across our or other websites.
We may use the terms “cookies” and “similar technologies” interchangeably in our policies when referring to all technologies used to remember and store information in your browser or device, or that collect information and help identify you in the ways described above.
III. Types of Cookies
Session Cookies
Session cookies remain on your device while your browser is active. They expire at the end of your browsing session and allow us to link your actions during that session.
Persistent Cookies
Persistent cookies remain on your device for a longer period. They are stored between browsing sessions and allow us to remember your preferences or actions across multiple websites.
First-Party Cookies
First-party cookies are set by the platform you are visiting. We use these cookies when you visit or interact with our websites, services, applications, messaging tools, or other tools.
Third-Party Cookies
Third-party cookies are set by a website different from the one you are visiting. We use authorized service providers to help deliver personalized and useful promotions. These providers may place cookies on your device through our platforms and tools and may collect data that helps identify your device (such as IP address or other device identifiers).
IV. What do we use cookies for?
Our cookies and similar technologies serve multiple functions. They may be strictly necessary for the operation, performance, and efficiency of our platforms, tools, and services; or they may help improve performance and enable additional features, including promotions tailored to users’ interests and needs.
Necessary Cookies
These cookies are essential for the proper functioning and efficiency of our websites, platforms, services, applications, products, and tools. Without these cookies, certain parts of our websites would not function properly and we would not be able to provide uninterrupted access and experience.
| Cookie Name | Service | Storage Period | Purpose | Cookie Type |
| test_cookie | doubleclick.net | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies. | Advertisement/ Necessary |
| elementor | fitkit.app | never | This cookie is used by the website’s WordPress theme. It allows the website owner to implement or change the website’s content in real-time. | Necessary |
Performance Cookies
We may use cookies, web beacons, and similar technologies to evaluate the performance and efficiency of our platforms, applications, services, and tools, including for analytics and research purposes. These cookies help us understand how visitors use our websites and tools, whether they interact with messaging tools, and whether they view specific products or pages, allowing us to improve our content and services.
| Cookie Name | Service | Storage Period | Purpose | Cookie Type |
| dtCookie | getresponse.com | session | This cookie is set by the provider Dynatrace. This is a session cookie used to collect information for Dynatrace. It’s a system to track application performance and user errors. |
Performance/ Statistics |
Functionality Cookies
These cookies allow us to provide enhanced functionality when users access and use our websites, platforms, applications, services, and tools. They help us recognize visitors and remember their preferences and settings, enabling a more personalized experience.
Analytical Cookies
We may use cookies and similar technologies for statistical purposes to monitor the functionality and performance of our websites, platforms, applications, services, and tools. Analytics services may be provided by third parties. These cookies help analyze patterns of visitor behavior to improve user experience and identify areas requiring maintenance.
| Cookie Name | Service | Storage Period | Purpose | Cookie Type |
| _ga | fitkit.app | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. | Analytics |
| _ga_9Y5FSQEJ8L | fitkit.app | 2 years | This cookie is installed by Google Analytics. | Analytics |
| _gat_gtag_UA_199284954_1 | fitkit.app | 1 minute | Set by Google to distinguish users. | Analytics |
| _gcl_au | fitkit.app | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services | Analytics/ Marketing |
| _gid | fitkit.app | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. | Analytics |
| rxVisitor | app.getresponse.com | never | This cookie is set by the provider Dynatrace. This cookie is used to store the visitor ID for the returning visitors. | Analytics |
| gaVisitorUuid | fitkit.app | 1 year | Registers statistical data on users’ behaviour on the website. Used for internal analytics by the website operator. | Statistics |
Advertising and Targeting Cookies
We may use first-party cookies and web beacons, as well as third-party cookies, to deliver content on our platforms or on third-party websites, including promotional material relevant to visitors’ interests. These cookies remember when a visitor accesses and interacts with our platforms and use this information to provide content and advertisements aligned with demonstrated interests. Without these cookies, content and advertisements may be less relevant.
| Cookie Name | Service | Storage Period | Purpose | Cookie Type |
| IDE | doubleclick.net | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. | Advertisement |
| fr | facebook.com | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. | Advertisement |
| _fbp | fitkit.app | 3 months | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | Marketing |
| 1P_JAR | google.com | 1 month | Based on recent searches and previous interactions, custom ads are shown on Google sites | Targeting/Advertising |
| NID | google.com | 6 months | Stores visitors’ preferences and personalizes ads on Google websites based on recent searches and interactions. | Targeting/Advertising |
| __Secure-3PSID | google.com | 2 years | Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising. | Targeting/Advertising |
| __Secure-3PSIDCC | google.com | 2 years | Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising. | Targeting/Advertising |
| NID | google.mk | 2 years | Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising. | Targeting/Advertising |
| __Secure-3PAPISID | google.mk | 2 years | Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising. | Targeting/Advertising |
| __Secure-3PSID | google.mk | 6 months | Stores visitors’ preferences and personalizes ads on Google websites based on recent searches and interactions. | Targeting/Advertising |
| gr83p_59db3877 322f17e6c0092c10 6bdf75dd | getresponse.com | 2 months | Used in context with the website’s pop-up questionnaires and messengering. The data is used for statistical or marketing purposes | Other/ Marketing |
| dtSa | app.getresponse.com | session | Collects data on th e user’s navigation an d behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. | Marketing |
| pagead/1p-conversion/# | google.com | session | Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. | Marketing |
| pagead/viewthroughconversion/801085823 | doubleclick.net | session | Unclassified | Marketing |
| tr | facebook.com | session | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | Marketing |
Social Media Cookies
We may use cookies and similar technologies placed by social networks that we have integrated into our websites and applications. These cookies are used when visitors share our content or access it through social networks such as Facebook, Instagram, LinkedIn, or Twitter. These cookies track browser activity across websites and build a profile of interests, which may influence the content and messages users see on other platforms.
| Cookie Name | Service | Storage Period | Purpose | Cookie Type |
| datr | facebook.com | |||
| sb | facebook.com |
V. Managing Cookies
You control the scope and settings of cookies used in relation to you and placed on your device when visiting our platforms. If you do not wish certain cookies to be placed on your device, you may select which types of cookies our platforms may use by clicking “Cookie Preferences” at the bottom of our websites.
You may modify your cookie preferences at any time and withdraw previously given consent.
If you wish to remove previously placed cookies, you may manually delete them at any time. However, this will not prevent our platforms from placing cookies again unless you adjust your Cookie Preferences as described above.
VI. Controller of Cookie Data
For data collected through cookies and other tracking technologies on the website www.fitkit.app, all FitKit companies act as joint controllers.
For data subjects located in Slovenia, an EU Representative has been appointed for matters related to personal data processing through cookies and the exercise of your rights.
FITKIT INTERNATIONAL DOO, Skopje is designated as the main contact point for questions related to joint controllership of cookie data at:
info@fitkit.app
VII. Final Provision
This Cookie Policy enters into force on the date of its adoption or publication on our websites, platforms, applications, services, and tools.


