Nine years in, a short note on where FitKit started and where it is headed next.
Where we started
The first version of FitKit connected three gyms in one city. The idea was simple: one membership, any gym, no long-term contract.
What actually changed
The app got easier, the network got bigger, and the team learned that people care more about consistency than variety. Most members visit the same two or three places on repeat.
What is next
More partner categories, better recovery content, and a lot more listening to what members actually ask for.