The GEN-I Group has ranked as one of the most innovative and fastest growing players on the European energy market since its establishment in 2004. With operations in more than 20 European countries and 16 subsidiaries that employ more than 400 experts, the Group is able to offer its business partners the most advanced services in the trading, sale and purchase of energy products, as evidenced by the numerous recognitions and awards it has received. The GEN-I Group has ranked as one of the best electricity traders in Eastern Europe in the Risk & Energy Risk Commodity Rankings survey for four years in a row. In 2017, it ranked first in the aforementioned category and also ranked a prestigious fourth place amongst all European electricity traders. The Group supplies energy products to all segments of the end-user market, households and small business customers (today totaling more than 185,000), and ensures affordable prices and the reliable supply of electricity and natural gas in the scope of its own Affordable Electricity (Poceni elektrika) and Affordable Natural Gas (Poceni plin) brands in Slovenia, and Affordable Electricity (Jeftina Struja) brand in Croatia. Through comprehensive services provided by GEN-I Sonce, GEN-I is also the first energy supplier in Slovenia to offer the construction of solar power plants for the self-sufficient supply of energy.